Originally, programming origination was split between WHA-TV and WPNE-TV. This was followed by WHWC-TV in Menomonie and WHLA-TV in La Crosse in 1973 WHRM-TV in Wausau in 1975 and WLEF in Park Falls in 1977, most taking call signs that originated from their co-owned radio counterparts. The first was WPNE-TV in Green Bay in 1972, ending KFIZ-TV's part-time affiliation with WHA (and hastening its demise only two months after WPNE went on the air). In 1971, the state legislature created the Wisconsin Educational Communications Board, activating five stations as semi-satellites of WHA-TV during the 1970s the network launched using new studio facilities located within Vilas Hall on the UW–Madison campus, along with WHA-TV and WHA radio. Wisconsin Public Television's logo from 1986 to 2019. During the late 60s and into the early 70s, commercial station KFIZ-TV in Fond du Lac was contracted by the UW-Madison Board of Regents to simulcast portions of WHA-TV's broadcast day, bringing WHA's programming into the Green Bay and Milwaukee markets. The only other areas of the state outside of Milwaukee and Madison that had a clear signal from an NET/PBS member station were the northwest (from Duluth, Minnesota's WDSE-TV) and the southwest (from the Twin Cities's KTCA-TV). The others were WMVS (channel 10) and WMVT (channel 36) in Milwaukee. However, for most of the time from the 1950s through the 1970s, it was one of only three stations in the state that was a member of National Educational Television and its successor, PBS. By the time channel 21 signed on, UW had already launched a radio network that evolved into today's Wisconsin Public Radio. Channel 21's radio sister, WHA-AM, is one of the oldest educational radio stations in the world. Wisconsin was a relative latecomer to educational television, despite its earlier leading role in educational radio. WHA-TV is the only public television station in the country that maintains a three-letter callsign, and one of only three analog-era UHF stations altogether (along with WHP-TV in Harrisburg, Pennsylvania and WWJ-TV in Detroit) with a three-letter callsign. WHA-TV signed on the air on as the first educational station in Wisconsin and the seventh in the United States. As of October 2014, the WECB now distributes this programming exclusively online, allowing the over-the-air network to carry PBS programming full-time. Until the gradual move of instructional broadcasting to IPTV services, the network, as Wisconsin Public Television, was the main conduit of educational television, GED preparation and instructional television programming produced by the WECB, which aired through PBS, Annenberg Media, those stations serving portions of Wisconsin without a WPT station, and other educational television distributors. WHA-TV, along with Chicago, Illinois-based public television station WTTW-TV, serve the Rockford, Illinois television market exclusively through cable television and satellite television, as Rockford is one of a few television markets in the United States that lacks a PBS station of its own. PBS Wisconsin is also available on most satellite and cable television outlets. As of April 5, 2009, all stations have converted to digital-only transmissions. The state network is available via flagship station WHA-TV in Madison and five full-power satellite stations throughout most of Wisconsin. It comprises all of the Public Broadcasting Service ( PBS) member stations in the state outside of Milwaukee (which has its own PBS stations.) PBS Wisconsin (formerly Wisconsin Public Television or WPT) is a state network of non-commercial educational television stations operated primarily by the Wisconsin Educational Communications Board and the University of Wisconsin–Madison.
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